About me and Social Marketing
Having spent a couple of years learning about promoting my web sites, reading around the subject and posting in forums I decided earlier in the year to join the 4th Pillar program
King of Blog Platforms
which helps you promote your blog with a range of tools such as word press add ins and social marketing techniques. I have found the program really useful, it is part of the Lighthouse Marketing System led by Dave Sherwin.
When I first started I threw everything into it staying up late and social marketing all the time, adding blog posts and promoting them with Twitter and Facebook, unfortunatley I didn’t see any leads coming in and my posts were all over the place. The scope of my blog was so wide I could write about just about anything and it would still be relevant to my blog but not to the people I wanted to get to know.
This stopped me building relationships with individuals and social marketing is all about building relationships with people you make contact with in your social network. I found this was a problem and couldn’t work out what I was doing wrong. I was writing a new post virtually every day but the lack of leads when others were reportedly getting numerous leads demotivated me.
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Part of the 4th Pillar program is however supported by personal coaching sessions every week, so I asked for a review of my site and social marketing techniques. I’m glad to say with the advice given I then had leads in the system within 24 hours. The problem was my topics were too divers and unrelated to the offer on my site. Targetting a specific area and focussing is certainly doing the trick for me.
I would recommend the Lighthouse Marketing Program and in particular the associated 4th Pillar Program to anyone.
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