About Paul Palmer

Micro blogging twitter

Are you a micro blogging twitter star? Maybe you are doing it for fun and didn’t even realise its an
amazing way to promote you and your business. The twitter platform has over 30 million users, and is increasing at a phenomenal rate.

If you are in business on line and you are not on twitter you should put micro blogging twitter on your list of thngs to do in the high priority category. Its really easy, just 140 characters per post so you don’t have to spend hours thinking about what to say, although if you repeat the same thing again and again you won’t make any close friends.


Twitter is growing, the release of the API key meant companies jumped in a developed applications to get in on the micro blogging twitter bandwagon. Twitter can be accessed easily on home computers,  mobile phones, ipods, laptops and a whole host of mobile devices which is expanding evbery day. Twitter has its own search function and has become a huge platform for sharing and researching live information.

Many large businesses and celebrities have hundreds of thousands of followers on Twitter and use it to their advantage by micro blogging on twitter. They even run competitions and test the level of interest in new products with their micro blogging twitter strategy. Examples include IBM, Starbucks, Brittany Spears Oprah and many more besides.

Twitter is already a place where companies build brands, carry out market research, contact new prospective customers, attract e-commerce customers and market communities for their users. Even traditional retail businesses are being transformed by Twitter keeping their local customers informed.

Twitter users can make contact with other local users by adding approapriate keywords to their profiles and of course in their posts. Meetings are even arranged by twitter users turning virtual aquaintences into real friends.

Care must of course be taken in setting up a business campaign on Twitter direct communication with customers can be a good thing if they like what you are saying. However the community is a close one and saying the wrong thing is just as likely to turn them all against you, its very easy to unfollow someone. There are also numerous twitter tools available to manage your account and recommend to your colleagues to unfollwo someone you feel is "spamming" for example by only posting commercial links all the time.

Paul Palmer

Twitter addict

, social marketer, dancer and all round fun guy

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